Brand Extension Design
2022
-
Sportify: Spotify Gym Extension
Sportify is a brand extension project for the music streaming service Spotify. Sportify creates a high-end gym experience close-connected to music. The target audience of Sportify is Gen-Z, with an energetic and adventurous spirit. Sportify wants to create a playful workout experience and infuse entertainment and socialization attributes into sports and workouts.
![](https://freight.cargo.site/t/original/i/cfc569131de18cf62c841972c09d278c6cfeb49a5b72a68f82c196e9166a7190/One-27.jpg)
![](https://freight.cargo.site/t/original/i/c0fb9607c94cfd24402a0a4a163702748bcaaa4082db86c3d4eb807cae6ada6c/One-28.jpg)
![](https://freight.cargo.site/t/original/i/bd82effbd76d22b55fa54ed39acc362466e60bf7276d78c6af0aba4b743304f3/intro.png)
![](https://freight.cargo.site/t/original/i/a2082f1a8ee0d2b9f3ed3c2f81d66e606eeb7c005b10da49f3b5a06e4a88072e/One-30.jpg)
![](https://freight.cargo.site/t/original/i/ecf45387bac54cd2081102c2d7e082b2cd1c5eb1dc81bf9def9989756b8abedb/One.png)
![](https://freight.cargo.site/t/original/i/38b3d33baae33a85e15fed6f9d9ca7d0dfb0eac14456e89626f89bbdeec85a48/One-32.jpg)
![](https://freight.cargo.site/t/original/i/6acdaea36a788e308193a65640a6f7771fd999c027f5679c00f3cbff67734b8a/33.jpg)